Privacy Policy Statement

Shanghai Southchip Semiconductor Technology Co., Ltd. and its subsidiaries (hereinafter referred to as "Southchip" or "we") attach great importance to the security of users' personal information. This Privacy Policy details how we collect and use user information on our website southchip.com. By browsing and using our website, you agree to our Privacy Policy; otherwise, please close the page and stop using our website.

What information we collect

For the purpose of this Privacy Policy, personal information refers to various information related to identified or identifiable natural persons recorded electronically or otherwise, excluding information after anonymization.

The personal information we collect and use includes:

• Registration data: information you submit to us through registration;
• Subscription download data: data such as file downloads;
• Data you submit to us: information you submit to us through online forms, sample applications, etc.;
• Cookies: Cookies are small files (usually composed of letters and numbers) downloaded to your device (computer, tablet, mobile phone or similar device) when you visit a website. Cookies allow websites to recognize users' devices and can be used by website owners to operate websites more efficiently. Cookies are used to understand how a website or service is used, help you navigate between pages efficiently, help remember your preferences, and improve your browsing experience. If you do not want us to recognize your device, you can also remove cookies from your browser and block all cookies by adjusting your browser settings.

This site is intended for adults. We do not intentionally or knowingly collect personal data submitted by children under the age of 18, and we request that individuals under the age of 18 do not submit any personal information on this site.

How we use your personal information

For the information you provide to us, we will strictly follow the law and use your information only for the following purposes:

• Send you personalized product information, marketing information, quotation information and other content;
• Complete the sample transactions and services you apply for;
• Study and respond to your inquiries;
• Consumer behavior, market analysis and data analysis.

How we store your personal information

Your personal information collected by us in the People's Republic of China will be stored in the People's Republic of China. In order to facilitate your cross-server login, your personal information may be transferred to our servers configured in the United States, but we will strictly abide by the personal information protection laws and regulations of relevant countries and international organizations, and take corresponding data security protection measures to ensure that your personal information is protected to the same extent as in the People's Republic of China. Registering and using this website means that you agree to the above-mentioned processing of personal information.
We promise to retain your personal information for the minimum period required for the purposes described in this Privacy Policy. After that period, we will delete or anonymize your personal information, except as otherwise provided by laws and regulations.

How we share and disclose your personal information

We share and disclose your personal information only when it is legal, reasonable and necessary. Such situations include:

• Our affiliates and/or partners, under the premise of strictly complying with this Privacy Policy, process your personal information when processing your application or consultation, or providing services to us;
• Disclosure in accordance with legal provisions. In order to comply with legal obligations or procedures, support crime/fraud monitoring and prevention, compliance audits and security, we are required by law to disclose your information to the authorities. In addition, we will not disclose your personal information publicly unless you have obtained your separate consent.
• In principle, we will not transfer your personal information to other companies, organizations or individuals. If personal information is transferred due to company mergers, acquisitions, etc., we will comply with the requirements of laws and regulations and require the new company or organization holding your personal information to continue to be bound by this Privacy Policy.

How we protect your personal information

We will strictly abide by relevant laws and regulations and take reasonable and feasible measures recognized by the industry to protect your personal information, prevent your personal information from unauthorized access, disclosure, use, modification, and maintain its privacy and integrity.

Your personal information rights

We attach great importance to your rights to personal information. You have complete legal rights to review, copy, request correction, supplement, and delete your personal information held by us.
If you exercise any of the above rights, please contact us through official channels in a timely manner.

How we revise and update this privacy policy

Southchip reserves the right to revise or update this privacy policy from time to time. Changes to this privacy policy will be published on the website. Please visit this page regularly to check whether there are any revisions or updates to this privacy policy.